Post by account_disabled on Mar 6, 2024 0:57:35 GMT -6
By services, from ordering a taxi through an app to purchasing a mobile phone in a physical store. Services, innovation and human-centered design when we talk about service design we refer to a method to improve the quality of, precisely, services, through holistic, co-creative and user-centered approaches. In this type of approach, providers, users and other stakeholders within the service ecosystem are taken into account. That is, it is a transversal process that involves different areas of the company (both internally and externally). When we innovate we generate added value , a plus that can be that distinctive feature that puts us ahead of the competition and manages to reach the hearts of customers. Also innovate in creating memorable experiences and taking into account what people need, desire and eagerly seek. It is not only an automatic process but involves positive and negative emotions, always in pursuit of benefiting users. And the truth is that people have become increasingly demanding with services (and also with products), which is why brands must offer an excellent value proposition. Innovate creating value for the customer service design is innovation in itself .
It's not just about reading analyzable figures, but about establishing how the data in front of us can be used to help people. Nowadays, services are everywhere, and the job of a service designer is to provide an optimal experience in using the tools. Here it can be confused with user experience (ux) or customer experience (cx) but, in reality, it goes Buy Bulk SMS Service beyond the limits of both disciplines and we will exemplify it. Suppose you want to buy a mobile phone through an online store. Finally you find it in price and features, you buy it and decide to go get it at a physical location, and not request home delivery. The next day, you go to pick up the product at the store and, as you have some doubts about its operation, you ask the seller a few things and you manage to put those questions to rest. As you leave the place, the seller advises you that, before using your phone, you must call a number from the cell phone company to enable it. Then you get home, call, activate your line and they give you a certain amount of money in credit to spend on calls or messages.
This process that we mention is a service design, since everything is part of a journey that makes the brand connect with the customer through different contact channels: website, face-to-face service, telephone service, even everything that is not we see from behind, how we work on marketing, business, customer experience and more. Service design: a journey towards innovation service design is holistic , since it considers the whole as part of the innovation that we want to provide. To design, you need several perspectives that provide their point of value and reference to create those services that really interest customers and will satisfy their needs, whether for purchases, care or consultation. In fact, the example we mentioned above โ that of purchasing a cell phone โ refers to the holistic nature of the service design process. In a certain sense, it is often said that service designers - that is, those in charge of carrying out the service design process - are translators, since they need to understand the languages โโof different departments and translate them into a language that considers everyone's experience. Those involved. That's right, human work to help others, and from here another issue arises.